Job Description

Director Of Mass Market Fundraising

Are you a person of compassion? An advocate for justice? Someone who stands up for the rights of the vulnerable and speaks out for the marginalized, the exploited and the forgotten? Do you believe in our calling as Christians to welcome the least of these and love our neighbor?

If you answered 'yes', to any of the above, World Relief, and millions of people around the world need you.

At this pivotal moment in time, we are rapidly expanding and growing our team to meet the increasing needs of our world. We are looking for people who want to use their gifts and talents to make a real and tangible difference in our world and the lives of the suffering.

If you're looking for a purpose-driven career in which you can grow your talents, while also standing up for the rights of the vulnerable, we want you to join us today.

World Relief is a global Christian humanitarian organization whose mission is to boldly engage the world's greatest crises in partnership with the church. The organization was founded in the aftermath of World War II to respond to the urgent humanitarian needs of war-torn Europe. Since then, for 80 years, across 100 countries, World Relief has partnered with local churches and communities to build a world where families thrive and communities flourish.

Today, organizational programming focuses on humanitarian and disaster response, community strengthening and resilience, and refugee & immigrant services and advocacy.

This position is reliant upon funding and may be subject to modification or termination based on resource availability.

World Relief is seeking a Director of Mass Market Fundraising. This new senior role within the Marketing team will be tasked with rapidly growing and innovating our mass market fundraising strategy and leading major omni-channel campaigns from concept to execution. The Mass Market Fundraising Director will lead the development of an integrated fundraising approach for mass donors and manage the team's direct mail and digital communications program, including recurring monthly, that both achieves ambitious revenue targets and deepens audience trust and engagement with the World Relief brand. This highly effective leader will collaborate closely with the growth marketing, creative, and digital teams, as well as other teams across Advancement, to create a compelling and cohesive donor journey and experience. They are responsible for serving our partners and the team by seeking their highest potential and collaborating with other teams within World Relief to provide a best-in-class experience for donors.

Role & Responsibilities:

• This role is responsible for supervising others and includes responsibilities consistent with supervising employees, including but not limited to monitoring daily work activities, tracking and approving timesheets including approving time off, monitoring performance including entering goals, progress check-ins, and weekly or bi-weekly check-ins, documenting performance concerns, entering staff promotions, transitions, and separations in HRIS within required time frame. Managers at World Relief are also considered spiritual leaders and are expected to lead staff in a manner consistent with our Christian values, including but not limited to praying with staff, leading devotionals, and fostering a Christian environment in interactions with staff throughout World Relief.

Strategy & Leadership:

• Support and provide leadership to the mass market fundraising and broader marketing team to reach or exceed mass-level revenue goals (a file that currently brings in approximately $5 million annually) and accomplish monthly lead indicators.
• Develop and implement a multi-year mass fundraising strategy focused on donor engagement, retention, reactivation, and upgrading.
• Lead the research and development of new opportunities to rapidly scale our mass donor base, including gift catalogs, online store, calling campaigns, donor premiums, etc.
• Collaborate with senior leadership to integrate mass fundraising into overall development and organizational strategies.
• Ensure strong alignment of messaging, branding, and donor experience across all channels

Campaign Development:

• Establish and lead annual calendar planning for fundraising campaigns (including campaigns tied to key seasons (e.g., year-end, Giving Tuesday, awareness days) and ensure audience-owner participation throughout Advancement - home office fundraising teams, US office fundraising staff
• Direct campaign execution across major channels, including but not limited to: direct mail, email, digital advertising, website, peer-to-peer, events, telefundraising and SMS, where applicable.

Donor Experience & Stewardship:

• Design scalable stewardship pathways for mass donors (email series, impact reporting, engagement content).
• Work across content, digital and design teams to create compelling fundraising content and storytelling
• Ensure donor communications reflect organizational values, build trust, nurture as acquired, and foster long-term loyalty.
• Coordinate with Mid, Major and Planned Giving Teams to identify and move qualified prospects through the giving pipeline

Data, Analytics & Optimization:

• Use data-driven approaches to segment audiences, optimize donor journeys, and improve lifetime value.
• Lead a robust testing and optimizing agenda that constantly focuses on creating more impactful fundraising and engagement results.
• Partner with Data/IT/CRM teams to Develop and track KPIs across programs and ensure accurate tracking, attribution, and reporting.
• Develop annual projections for mass-level giving, utilizing the Business Insights function
• Set annual revenue, expense, and performance goals for mass fundraising programs; monitor progress and adjust strategies as needed.

Other tasks:

• Stay attuned to emerging fundraising trends and strategy, as well as national fundraising reports, and implement lessons learned.
• Lead, mentor, and manage a team of fundraising and marketing professionals and/or external agencies. Interview, hire, and onboard?new staff.
• Coordinate team workload, prioritization, and output.

Job Requirements:

• Mature and personal Christian faith
• Committed to the mission, vision, and values of World Relief
• Desire to serve and empower the Church to impact vulnerable communities
• Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Association of Evangelicals' For the Health of The Nation document
• Strong understanding of direct response fundraising principles and digital marketing best practices.
• Proven ability to use data and analytics to drive decisions and optimize campaigns.
• Excellent project management skills; able to manage multiple initiatives, timelines, and stakeholders.
• Exceptional written and verbal communication skills, with a talent for donor-centric messaging.
• Strategic thinker with strong financial acumen and comfort managing budgets and forecasts.
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, Raiser's Edge, EveryAction, Engaging Networks, etc.) and analytics tools (e.g., Google Analytics, data visualization platforms).

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Business, Nonprofit Management, or related field; advanced degree a plus.
• 710+ years of progressive experience in fundraising, direct response, or digital marketing, preferably in a nonprofit or mission-driven environment.
• Demonstrated success leading large-scale fundraising with significant revenue responsibility.
• Proven track record in inspirational leadership that has driven significant growth in individual giving.
• Experience managing and developing staff and managing external vendors/partners.
• Passion for welcoming refugees and guiding them on a path to belonging in local communities.

Job Tags

Similar Jobs