Job Description

Job Description

Location: New York, NY (Hybrid)

Reports to: CEO

Overview

Jennifer Behr is seeking an experienced marketing and communications leader to own the strategy and execution of comprehensive, 360° brand initiatives across seasonal campaigns and product launches. This role is responsible for all brand storytelling touchpoints and will oversee key functions across campaign production, influencer strategy, partnerships, press + VIP, events and experiences.

The ideal candidate is both strategic and executional, thrives in a fast-moving environment, and brings a strong point of view on luxury brand building. They are innovative and effective in driving growth. Given the ever-changing press and marketing landscape, this candidate is someone who is consistently innovating and coming up with new ideas. The Jennifer Behr brand is unique in that it has influence in the fashion, jewelry, bridal, hair and beauty industries.

Core Responsibilities

Brand Marketing Campaign Strategy

• Own the brand marketing calendar, departmental budget oversight, and management of vendor and partner relationships.
• Develop and execute 360° evergreen and seasonal brand campaign strategies.
• Set key KPIs against each campaign in order to elevate brand presence and drive consumer engagement and sales growth.
• Align with leadership and e- commerce/merchandising team on key brand moments and messaging, and position the brand for key exposure and sales momentum with each campaign.
• Work cross-functionally with design, production, and e-commerce teams to ensure omnichannel cohesion on all brand channels.
• Partner with internal team members on campaign creative, including briefs, shot lists, and timelines for photoshoots.

Creator & Influencer Strategy

• Lead overall creator and influencer outreach, cultivating new relationships and maintaining organic relationships within our community. Organic relationship building is the core focus of the brand’s tastemaker strategy.
• Identify key customer segments, tastemakers, wardrobe stylists and hairstylists that will keep the brand front-facing in a wide breadth of categories, reaching our many different audiences.
• Own the brand’s affiliate program (LTK, ShopMY, etc.), monitoring and tracking all key KPIs.
• Oversee influencer seeding campaigns, with targeted and tiered evergreen and launch-specific gifting strategy in-place.
• Guide influencer selection process, deal structures, and partnerships, including negotiation and execution supported by junior team members.

Social Media Direction

• Coordinate with the social team to ensure strong brand messaging/positioning is in place, both overarching and as it pertains to launch-specific and seasonal campaign initiatives.
• Liaise with the social team on creator and community management approach, with daily engagement and moderation handled by the social team.

Partnerships

• Own partner ideation, campaign planning, messaging, and content needs.
• Execute contract negotiations and external partner communications (B2B, brand-to-talent and so forth.)
• Establish partnership roadmapping and work closely with design, e- commerce/merchandising and production to bring collaborations to fruition.
• Coordinate with wholesale team on retailer collaborations not limited to exclusive capsules, trunkshow promotion, co-op marketing and seeding opportunities.

Public Relations, Press & VIP Communications

• Own brand press strategy for print, online and social pitching initiatives.
• Work alongside editors and foster relationships with key players within the fashion, jewelry/accessories, beauty and lifestyle space to keep them informed on newness and key brand moments.
• Work alongside press coordinator to write brand press releases and disseminate key press news and brand feature stories to top-tier publications.
• Maintain celebrity & VIP relationships and coordinate with an external agency for key brand moments such as the Met Gala.

Qualifications & Experience

• 5+ years of experience in brand marketing and management, or communications within luxury fashion, beauty, or lifestyle.
• Demonstrated success leading creative campaign development, creator initiatives, and cross-functional teams.
• Exceptional written and verbal communication skills with a refined and consistent brand voice.
• Highly organized, detail-oriented, and adept at managing multiple initiatives simultaneously.
• Strong creative instincts and a deep understanding of visual storytelling.
• Experience working directly with brand founders is a plus.

Why Jennifer Behr

• Opportunity to lead and shape the marketing strategy of a globally recognized luxury accessories brand
• Highly collaborative and creative environment
• High-impact leadership role with room for growth
• Competitive compensation and benefits package

Benefits

• 401(k)
• Generous PTO policy
• Summer Fridays program
• Health/Dental/Vision insurance
• Life & Disability insurance
• Domestic Partner coverage
• Commuter benefits
• Flexible spending accounts

Jennifer Behr's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $120,000 - 150,000 annually; the base pay offered is based on location and may vary depending on job-related knowledge, skills, experience, and internal equity. Bonus structure can be available based on experience and performance.

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